According to a post on Kim Kardashian’s website she discusses her push present obsession; a $1 million dollar diamond choker similar to the ones she has worn to the Art + Film Gala.
“Do you guys believe in a push present? I never did, but all of my friends do!!! We have the funniest e-mail chains discussing it. One friend got a special diamond ring she always wanted, and another friend got a new car! I like the idea of a push present—after nine months of pregnancy it’s a sweet and well-deserved thank you. We women go through an entire pregnancy carrying a baby…of course it only makes sense that we get something amazing to show how amazing we are! LOL!” – Kim Kardashian West
Push presents are usually given in the form of jewelry to the mother of the child by the father as a thank you for carrying the baby and bringing this baby into the world. This trend has been around for at least a decade now and doesn’t appear to be going away any time soon.
Sure Kanye West can afford to give his wife any bauble that she desires. After all, experts value her engagement ring to be anywhere from $4 – $8 million dollars.
Ok, so we’re not all mega-wealthy like the West’s… so what about the rest of us?
I personally love the idea of a push present that not only has sentimental value, but real investment value that can actually be passed down to the child when they grow up to be used for education etc. Wouldn’t it be nice to present the child with the piece of jewelry that they have seen their mother wear their whole life, with a GIA Grading Report/Independent Appraisal (showing the current value) and tell them that it now belongs to them for their University tuition.
A $1 million dollar white diamond choker will more than likely retain its value, but how likely is it to increase in value? White diamonds typically fluctuate in value and of course it also depends on the color and clarity of the diamonds purchased. That being said, there has never been any real price volatility with Natural Fancy Color diamonds and they only seem to go up in value each year, so one can assume that this will also be true in the future when there is even less supply.
With an investment-grade Natural Fancy Color Diamond as a push present, you are not only making a mother very happy, but you are investing in the child’s future at the same time if you elect to give it to him/her down the road – say at their 18th birthday. It’s sort of like two gifts in one really! And, you don’t have to spend a million dollars to do it. Fancy Yellow diamonds for instance start at approximately $15,000 CDN and can easily be set into a pendant or ring.
With Kim scheduled to give birth as early as Thanksgiving, do you think we’ll see her on the red carpet in the near future with a gorgeous diamond choker? I somehow think that we will!